AI: How Will It Affect Medical Billing?
Video Summary
In this webinar, ABS CEO Adam Phillips and host Eric tackle the question every medical billing professional is asking: will AI take over medical billing? Their answer: AI is a tool, not a takeover. Drawing on recent coverage from Becker’s Hospital Review, the AMA, and Newsweek, they explain why every past technology shift in billing, from typewriters to practice management software to mandatory EHRs, was supposed to eliminate the biller, and why it never did.
The key distinction: AI handles the routine, repeatable work. Eligibility checks, code suggestions, claim scrubbing, and claim status tracking can run automatically in the background. But the work that actually determines whether a practice gets paid stays human: fighting denials and appeals, negotiating with payers, handling complex coding, and exercising judgment on behalf of doctors and patients. With payers now using AI to deny more claims, that expertise matters more than ever.
Adam also shows how ABS business owners use the AI tools built into their iClaim platforms to help serve more clients without adding staff, plus a new AI-driven local market analysis that pinpoints the best practices to target in any area.
Key takeaways:
- AI will transform revenue cycle management, but it will not replace billing professionals. “Human in the loop” is becoming the industry standard.
- According to AMA survey findings released in 2025, 61% of physicians were concerned that health plans’ use of AI was increasing prior authorization denials.
- Denials, appeals, payer negotiations, compliance, and complex coding still require human judgment. AI can hallucinate; accountability stays with a person.
- Billing businesses that master the AI tools inside modern platforms can serve more doctors and grow revenue without hiring staff.
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How Does ABS Help Me Find Doctors?
Video summary
How does ABS help you find doctors for your medical billing business? Through marketing training, business-building tools, and ongoing support that help you identify potential clients, start conversations, and follow up. The approach is about building relationships and understanding a practice’s needs, rather than relying on a purchased list of doctors.
In this webinar, Eric explains how American Business Systems helps new medical billing business owners develop those skills and put them to work.
Start with the practice’s problems
Before presenting your services, understand what the practice needs. Eric discusses billing errors, payment delays, staff workload, and other challenges that can open a conversation about outside billing support.
A practice that already has an in-house biller is not automatically off-limits. Eric shares how he worked alongside existing office staff in his own billing business. The goal is to understand where help is needed, not assume that someone must lose their job for outsourcing to make sense.
Look beyond physicians alone
Potential clients can include a range of healthcare providers. Eric discusses behavioral health practices, chiropractors, physical therapists, and other specialties, along with nurse practitioners who operate their own practices where state rules allow it.
Choosing a specific type of practice can help you make your outreach more relevant. Instead of offering a generic billing service to everyone, learn the concerns of the providers you want to serve.
Build relationships that can lead to introductions
Eric emphasizes warm marketing: starting with people you know and finding out who they know. He also discusses local chambers of commerce, BNI groups, healthcare associations, and other networking opportunities.
Your connections do not all need to be doctors. Accountants, attorneys, and people in other healthcare businesses may already have relationships with practice owners or office managers. Networking gives you a way to become known and build trust over time.
Give practices a useful reason to connect
The webinar covers several ways to begin conversations:
- Educational resources: Specialty-focused ebooks and books can introduce a billing problem and give providers something useful to read.
- Lunch-and-learns: Educational meetings can help you get to know a practice’s team and explain how your services may help.
- Direct outreach and follow-up: A relevant introduction is a starting point. Keeping track of contacts and following up helps you continue the conversation.
- Current marketing update: We now recommend AI market research instead of the employment-ad approach discussed in this recording.
Use tools and support, not guesswork
Eric explains the role of a branded website, marketing materials, a customer relationship management system (CRM), and ABS training and support. A CRM helps organize prospect information and follow-up so contacts do not get lost.
He also describes support for sales conversations and a practice analysis questionnaire. The purpose is to learn about a practice’s situation before discussing possible solutions, rather than giving every prospect the same pitch.
The main takeaway
Finding medical billing clients takes active work by the business owner. ABS provides training, tools, and support, while you build relationships, identify suitable prospects, and follow up. The webinar offers several ways to approach that work.
Explore the training, marketing resources, and support in the ABS Business Package.