Questions? Call: (866) 565-8413
In this Wednesday webinar, American Business Systems Director of Learning Eric Oji walks through the 5 Secrets to Medical Billing Success – five principles drawn from more than 30 years of helping entrepreneurs launch medical billing businesses. The same five points appear in the free ABS guide, and Eric expands on each with stories from his own two medical billing companies and from current ABS business owners. Watch the full session to hear them all.
People do business with people they know, like and trust. Eric explains how ABS training gives new owners a deeper working knowledge of medical billing and revenue cycle management than many physicians have themselves, and how The New Thriving Medical Practice book – reprinted with the owner’s own foreword, name and company on the cover, then tabbed and highlighted for busy doctors – lets a new owner educate a physician instead of pitching them, including how to get it past the front-desk gatekeeper.
Eric describes how ABS positions each owner as the recognized expert: about two and a half weeks of live, instructor-led training across 10 modules, the Sales Link support team that can join meetings with prospective doctors, introduction letters to doctors from in-house physician advisor Dr. Vicki Rackner, lifetime access to the support portal, and certification as a Certified Medical Revenue Manager.
New owners choose from billing and practice management platforms (including iClaim and EMRX) and get professional flyers, brochures and a customized website under their own company name and domain. As Eric tells it, there’s no hard selling of software: if a doctor isn’t ready to switch systems, ABS works with the platform the practice already uses.
Networking is the number one way ABS owners land their first client, Eric says. He covers building referral relationships through chambers of commerce, BNI chapters, home health agencies, county medical societies and LinkedIn, and how the one-year Zoho One CRM subscription included with the package keeps those relationships organized. He also shares how one ABS owner’s short podcast on revenue cycle management grew her client base to around 100 doctors.
Finally, Eric covers drip marketing: automated follow-up campaigns and services like AutoCard that send physical, personally signed cards to prospects. He tells how this approach won his own second client weeks after that doctor initially chose a cheaper competitor.
Ready to dig in? Download the free 5 Secrets to Medical Billing Success guide at https://absystems.com/5-secrets/, or join a free live webinar at https://absystems.com/webinars/. Questions? Call (866) 565-8413.
In this live Q&A session, American Business Systems CEO Adam Phillips and Chief Growth Officer Jason Pettit field questions from aspiring entrepreneurs about what it really takes to start a medical billing business.
Watch the full session to hear their answers in their own words, including the marketing strategies they say owners are using to land their first clients in 30, 60, and 90 days.
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