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Marketing Tips
Video summary
Why would a doctor use an outside biller? In this webinar, ABS Director of Learning Eric Oji walks through three reasons doctors hand off their billing, how AI is changing the work, and the business opportunity behind it all.
Reason 1: Denials drain revenue
Even small claim issues can trigger a denial, and Eric cites MGMA research naming denials and appeals as practices’ biggest revenue cycle leaks. He shares how the ABS iClaim platform uses AI to flag what could get a claim denied.
Reason 2: In-house billing costs more every year
Wages, benefits, software and staff turnover keep driving in-house billing costs up. Eric contrasts that fixed cost with an outside biller’s percentage-of-collections model, which comes with built-in coverage and no hiring or retraining.
Reason 3: Paperwork takes the doctor away from patients
Doctors are trained to treat patients, not chase paperwork. Pointing to AMA research on prior authorizations alone consuming an average of 13 hours of physician and staff time a week, Eric makes the case for a billing partner who handles the business side.
AI and the opportunity
AI is helping billers, not replacing them: Eric highlights Nebraska Methodist’s $2M gain with human-in-the-loop AI coding, alongside a GAO caution that human review remains essential. He closes with the business opportunity, noting that 69% of organizations now outsource all or part of their revenue cycle.
Watch the full session to hear all the details
Video summary
Starting a medical billing business takes more than software and a list of doctors. In this interview, American Business Systems CEO Adam Phillips joins Eric to explain how training, practice research, marketing tools, and ongoing support can work together to help a new owner build a business.
A major focus is AI: how it can assist with billing work and how ABS is testing it to help owners identify potential clients and plan their outreach.
How ABS grew from a family billing business
Adam shares how his mother’s work with medical claims led his family into the billing business. His father later created American Business Systems to help other people start their own billing companies.
That background frames the interview’s main question: what does a new owner need after training to put a business plan into action?
Use AI with human judgment
Adam describes AI as a tool for billing professionals, rather than a reason to stop learning the work. He discusses how software can help with routine tasks while people review its output, handle more complicated situations, and check for errors.
The conversation also connects billing work to a practice’s financial health. Adam explains a collections-based service model in which the billing company’s compensation is tied to money collected for the practice. Accurate claims, timely submission, and follow-up remain central to that relationship.
Research practices before reaching out
A contact list is a starting point, not a finished marketing plan. Adam emphasizes learning about the practices in a target area before deciding whom to approach.
Useful research can include a practice’s specialty, size, location, and existing billing arrangements. He recommends choosing one or two specialties to focus on so that outreach and educational materials address the concerns of those providers.
Inside the ABS AI Advisor beta
The interview introduces the ABS AI Advisor, which was in beta testing at the time of recording. Adam explains how it uses information about an owner’s business, experience, and target area to research potential practices and suggest priorities.
The output is a research worksheet and strategy guide. It can gather public contact details and other practice information, while leaving gaps for the owner to investigate.
That distinction matters: the worksheet is not a verified list of ready-to-buy clients. Adam says owners still need to research practices, fill in missing information, and check the findings before moving contacts into their marketing process.
Turn research into relevant follow-up
Once research is complete, Adam describes how ABS support can help connect several parts of the marketing process:
- CRM organization: Use Zoho to track contacts, conversations, and next steps in a sales pipeline.
- Educational resources: Develop specialty-focused ebooks, checklists, or other useful materials with the owner’s business branding.
- Email follow-up: Build campaigns that introduce those resources and give practices a reason to learn more.
- Sales-call support: Through SalesLink, an ABS support expert can join a prospective-client call to help answer questions.
The goal is a more focused process: research the practice, offer relevant information, follow up, and understand its needs before proposing services.
Check current availability before choosing a package
This recording discusses beta features and possible future support tiers. Those plans should not be read as a current package or pricing commitment.
If you are considering starting a medical billing business, ask ABS which AI research tools, marketing services, and support options are currently available and what each includes. Finding and serving clients still requires active work by the business owner; the interview does not establish guaranteed results or a fixed timeline.
Video summary
How does ABS help you find doctors for your medical billing business? Through marketing training, business-building tools, and ongoing support that help you identify potential clients, start conversations, and follow up. The approach is about building relationships and understanding a practice’s needs, rather than relying on a purchased list of doctors.
In this webinar, Eric explains how American Business Systems helps new medical billing business owners develop those skills and put them to work.
Start with the practice’s problems
Before presenting your services, understand what the practice needs. Eric discusses billing errors, payment delays, staff workload, and other challenges that can open a conversation about outside billing support.
A practice that already has an in-house biller is not automatically off-limits. Eric shares how he worked alongside existing office staff in his own billing business. The goal is to understand where help is needed, not assume that someone must lose their job for outsourcing to make sense.
Look beyond physicians alone
Potential clients can include a range of healthcare providers. Eric discusses behavioral health practices, chiropractors, physical therapists, and other specialties, along with nurse practitioners who operate their own practices where state rules allow it.
Choosing a specific type of practice can help you make your outreach more relevant. Instead of offering a generic billing service to everyone, learn the concerns of the providers you want to serve.
Build relationships that can lead to introductions
Eric emphasizes warm marketing: starting with people you know and finding out who they know. He also discusses local chambers of commerce, BNI groups, healthcare associations, and other networking opportunities.
Your connections do not all need to be doctors. Accountants, attorneys, and people in other healthcare businesses may already have relationships with practice owners or office managers. Networking gives you a way to become known and build trust over time.
Give practices a useful reason to connect
The webinar covers several ways to begin conversations:
- Educational resources: Specialty-focused ebooks and books can introduce a billing problem and give providers something useful to read.
- Lunch-and-learns: Educational meetings can help you get to know a practice’s team and explain how your services may help.
- Direct outreach and follow-up: A relevant introduction is a starting point. Keeping track of contacts and following up helps you continue the conversation.
- Current marketing update: We now recommend AI market research instead of the employment-ad approach discussed in this recording.
Use tools and support, not guesswork
Eric explains the role of a branded website, marketing materials, a customer relationship management system (CRM), and ABS training and support. A CRM helps organize prospect information and follow-up so contacts do not get lost.
He also describes support for sales conversations and a practice analysis questionnaire. The purpose is to learn about a practice’s situation before discussing possible solutions, rather than giving every prospect the same pitch.
The main takeaway
Finding medical billing clients takes active work by the business owner. ABS provides training, tools, and support, while you build relationships, identify suitable prospects, and follow up. The webinar offers several ways to approach that work.
Explore the training, marketing resources, and support in the ABS Business Package.
About ABS
Traditional jobs take up too much time and pay too little, and conventional franchise opportunities can be risky and expensive.
American Business Systems offers aspiring individuals another option – business ownership with minimal downside and maximum training and support, so that hard-working people can achieve success on their terms.