Video summary
Starting a medical billing business takes more than software and a list of doctors. In this interview, American Business Systems CEO Adam Phillips joins Eric to explain how training, practice research, marketing tools, and ongoing support can work together to help a new owner build a business.
A major focus is AI: how it can assist with billing work and how ABS is testing it to help owners identify potential clients and plan their outreach.
How ABS grew from a family billing business
Adam shares how his mother’s work with medical claims led his family into the billing business. His father later created American Business Systems to help other people start their own billing companies.
That background frames the interview’s main question: what does a new owner need after training to put a business plan into action?
Use AI with human judgment
Adam describes AI as a tool for billing professionals, rather than a reason to stop learning the work. He discusses how software can help with routine tasks while people review its output, handle more complicated situations, and check for errors.
The conversation also connects billing work to a practice’s financial health. Adam explains a collections-based service model in which the billing company’s compensation is tied to money collected for the practice. Accurate claims, timely submission, and follow-up remain central to that relationship.
Research practices before reaching out
A contact list is a starting point, not a finished marketing plan. Adam emphasizes learning about the practices in a target area before deciding whom to approach.
Useful research can include a practice’s specialty, size, location, and existing billing arrangements. He recommends choosing one or two specialties to focus on so that outreach and educational materials address the concerns of those providers.
Inside the ABS AI Advisor beta
The interview introduces the ABS AI Advisor, which was in beta testing at the time of recording. Adam explains how it uses information about an owner’s business, experience, and target area to research potential practices and suggest priorities.
The output is a research worksheet and strategy guide. It can gather public contact details and other practice information, while leaving gaps for the owner to investigate.
That distinction matters: the worksheet is not a verified list of ready-to-buy clients. Adam says owners still need to research practices, fill in missing information, and check the findings before moving contacts into their marketing process.
Turn research into relevant follow-up
Once research is complete, Adam describes how ABS support can help connect several parts of the marketing process:
- CRM organization: Use Zoho to track contacts, conversations, and next steps in a sales pipeline.
- Educational resources: Develop specialty-focused ebooks, checklists, or other useful materials with the owner’s business branding.
- Email follow-up: Build campaigns that introduce those resources and give practices a reason to learn more.
- Sales-call support: Through SalesLink, an ABS support expert can join a prospective-client call to help answer questions.
The goal is a more focused process: research the practice, offer relevant information, follow up, and understand its needs before proposing services.
Check current availability before choosing a package
This recording discusses beta features and possible future support tiers. Those plans should not be read as a current package or pricing commitment.
If you are considering starting a medical billing business, ask ABS which AI research tools, marketing services, and support options are currently available and what each includes. Finding and serving clients still requires active work by the business owner; the interview does not establish guaranteed results or a fixed timeline.