Preliminary results from the University of Michigan’s September 2021 survey of consumer confidence as reported by Business Insider show that the lowest percentage of consumers in four decades think that “now is a good time to buy a home.” High prices and low inventory have taken a toll on consumer enthusiasm about a piece of the American Dream.
On the other hand, August’s Franchise Insights Startup Sentiment survey — collected over a similar time period — showed that of individuals researching franchises, 67.9% agree or strongly agree that “now is a good time to start a business”.
Surveys Say It’s a Better Time to Buy a Franchise than a Home — Franchise Insights https://bit.ly/3wdqbb7