Once upon a time, the term “marketing automation” was an enterprise darling. It was synonymous with very expensive lead nurturing software. A holy grail of marketing technology designed to grow your business.
But why should those benefits be exclusive to large companies? Thanks to a number of emerging marketing automation platforms in recent years, small businesses can play, too. Let’s get into three key reasons your small business should be using marketing automation: http://bit.ly/2ENWzW8
