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Founders Blog
Video summary
In this live Q&A session, American Business Systems CEO Adam Phillips and Chief Growth Officer Jason Pettit field questions from aspiring entrepreneurs about what it really takes to start a medical billing business.
The conversation covers the questions they hear most often:
- AI and medical billing: Adam shares how he sees AI tools speeding up claims work and reducing rejections, and why he believes a human in the loop still matters, especially for the small and mid-sized practices he says software companies overlook.
- Financing: Jason explains why most new owners they work with fund the business through personal loans, credit cards, home equity, or retirement funds rather than traditional business lending.
- Finding clients: which doctors and specialties they recommend targeting first, and how their new AI Advisor program maps an owner’s local market and lays out a step-by-step client acquisition plan. Adam shares one beta participant who landed his first client 30 days after the AI advisor program and, a few months later, is in the process of closing a 17-doctor practice.
- The business model: as they describe it, a one-time, all-in investment of $35,000 with no royalties, no territory restrictions, and no required financial reporting. They cite figures of roughly $25,000 to $50,000 a year in revenue to the owner per doctor signed.
- Getting started: why they say most owners launch part-time while keeping their day jobs, with no sales or healthcare background required, backed by live one-on-one training, a 30-day money-back training guarantee, and lifetime support.
Watch the full session to hear their answers in their own words, including the marketing strategies they say owners are using to land their first clients in 30, 60, and 90 days.
Want to keep exploring?
Video summary
Starting a medical billing business takes more than software and a list of doctors. In this interview, American Business Systems CEO Adam Phillips joins Eric to explain how training, practice research, marketing tools, and ongoing support can work together to help a new owner build a business.
A major focus is AI: how it can assist with billing work and how ABS is testing it to help owners identify potential clients and plan their outreach.
How ABS grew from a family billing business
Adam shares how his mother’s work with medical claims led his family into the billing business. His father later created American Business Systems to help other people start their own billing companies.
That background frames the interview’s main question: what does a new owner need after training to put a business plan into action?
Use AI with human judgment
Adam describes AI as a tool for billing professionals, rather than a reason to stop learning the work. He discusses how software can help with routine tasks while people review its output, handle more complicated situations, and check for errors.
The conversation also connects billing work to a practice’s financial health. Adam explains a collections-based service model in which the billing company’s compensation is tied to money collected for the practice. Accurate claims, timely submission, and follow-up remain central to that relationship.
Research practices before reaching out
A contact list is a starting point, not a finished marketing plan. Adam emphasizes learning about the practices in a target area before deciding whom to approach.
Useful research can include a practice’s specialty, size, location, and existing billing arrangements. He recommends choosing one or two specialties to focus on so that outreach and educational materials address the concerns of those providers.
Inside the ABS AI Advisor beta
The interview introduces the ABS AI Advisor, which was in beta testing at the time of recording. Adam explains how it uses information about an owner’s business, experience, and target area to research potential practices and suggest priorities.
The output is a research worksheet and strategy guide. It can gather public contact details and other practice information, while leaving gaps for the owner to investigate.
That distinction matters: the worksheet is not a verified list of ready-to-buy clients. Adam says owners still need to research practices, fill in missing information, and check the findings before moving contacts into their marketing process.
Turn research into relevant follow-up
Once research is complete, Adam describes how ABS support can help connect several parts of the marketing process:
- CRM organization: Use Zoho to track contacts, conversations, and next steps in a sales pipeline.
- Educational resources: Develop specialty-focused ebooks, checklists, or other useful materials with the owner’s business branding.
- Email follow-up: Build campaigns that introduce those resources and give practices a reason to learn more.
- Sales-call support: Through SalesLink, an ABS support expert can join a prospective-client call to help answer questions.
The goal is a more focused process: research the practice, offer relevant information, follow up, and understand its needs before proposing services.
Check current availability before choosing a package
This recording discusses beta features and possible future support tiers. Those plans should not be read as a current package or pricing commitment.
If you are considering starting a medical billing business, ask ABS which AI research tools, marketing services, and support options are currently available and what each includes. Finding and serving clients still requires active work by the business owner; the interview does not establish guaranteed results or a fixed timeline.
About ABS
Traditional jobs take up too much time and pay too little, and conventional franchise opportunities can be risky and expensive.
American Business Systems offers aspiring individuals another option – business ownership with minimal downside and maximum training and support, so that hard-working people can achieve success on their terms.